
Beso Social Media Management
https://beso.appBeso was built from the ground up to provide scheduled social media content as well as a number of useful integrations to CRM and common business systems to improve engagement with a business's social media community. Now relaunching as a full SaaS platform, Beso lets teams plan, create, approve, schedule, and publish brand-consistent content across BlueSky, Threads, Facebook, and Instagram from a single workspace.
- Rebuilt the platform for launch on Angular 21 and .NET 10 with PostgreSQL / EF Core, MediatR CQRS handlers, and Tailwind CSS 4.
- Integrated AWS Bedrock to power AI content suggestions, hashtag generation, brand-voice graphic copy, and on-demand AI image generation.
- Built a serverless publishing pipeline with EventBridge-scheduled Lambdas and SQS build/image queues, including dead-letter queues, CloudWatch alarms, retry budgets, and duplicate-post protection.
- Developed social provider integrations for BlueSky, Threads, Facebook, and Instagram with automated token refresh and reconnect-required failure handling.
- Authored AWS CDK v2 infrastructure in C# owning Lambdas, SQS queues, WebSockets, SNS SES-feedback wiring, IAM, and alarms.
- Implemented SES transactional email with SNS bounce/complaint feedback processing and Sentry release-tagged monitoring.
- Designed and implemented a fully integrated solution within HubSpot CRM, enabling users to seamlessly connect and message social media accounts directly from CRM profiles.
- Created a fully integrated SMS management integration with HubSpot so sales teams could capture and send text messages to managed businesses and contacts.
- Included onboarding, transactional emails, Stripe payment integration, automated monthly billing, scheduled posting, media library management, and comprehensive logging.
Technologies
- C# .NET 10
- PostgreSQL / EF Core
- Angular 21
- MediatR / CQRS
- Tailwind CSS 4
AWS
- CDK v2 (C#)
- Lambda / SQS / EventBridge
- Bedrock AI
- SES / SNS
- S3 / CloudFront
Integrations
- BlueSky / Threads
- Facebook / Instagram
- Stripe
- HubSpot
- Sentry










