Beso — Plan, Schedule, and Publish Social Content
Beso is a social media management platform that gives teams one workspace to plan, create, approve, schedule, and publish brand-consistent content across BlueSky, Threads, Facebook, and Instagram — with AI assisting at every step, from first draft to finished graphic.
How Beso Works
Plan
Map out campaigns and a content calendar for every connected network in one shared workspace.
Create
Draft posts with AI content suggestions, hashtag generation, brand-voice copy, and on-demand AI image generation.
Approve
Route content through team approval so everything published stays on-brand and signed off.
Schedule
Queue posts for the right moment on each network; Beso handles time zones and posting windows.
Publish
A reliable publishing pipeline delivers every post with retries and duplicate-post protection built in.
What Beso Does
AI-Assisted Creation
AI powers content suggestions, hashtag generation, brand-voice graphic copy, and on-demand image generation — so a finished, on-brand post is always a few clicks away.
Every Network, One Workspace
First-class integrations with BlueSky, Threads, Facebook, and Instagram, including automated token refresh and clear reconnect handling when a network needs attention.
Dependable Delivery
Scheduled publishing runs on a serverless pipeline with retry budgets, dead-letter queues, alarms, and duplicate-post protection — posts go out once, on time.
CRM Integrations
A fully integrated HubSpot experience lets teams connect and message social accounts directly from CRM profiles, plus SMS management so sales teams can text managed contacts.
Media Library
Organize brand assets, generated graphics, and post media in a central library ready to drop into any scheduled post.
Ready-to-Run SaaS
Guided onboarding, Stripe-powered subscriptions with automated monthly billing, and transactional email with bounce and complaint handling — the business side is built in.
Under the Hood
Beso is a modern, cloud-native platform: an Angular front end and .NET API over PostgreSQL, with AI features powered by AWS Bedrock and publishing handled by an event-driven serverless pipeline. All of its AWS infrastructure is defined as code with the AWS CDK.
Built by Michael Bartlett
Beso is designed and built by Michael Bartlett, a Cloud & AI Solutions Architect in Highlands Ranch, Colorado. It began as a scheduled-content and CRM-integration tool and is relaunching as a full SaaS platform.